Click Through Rate for Google SERPS 2014 & How to Do It Yourself

The guys over at Advance Web Rankings have released a new study showing what the Click Through Rate is for results showing in Google. This information has been gained from using Google Webmaster Tools and Google Analytics. I have highlighted some of the key areas but the full version of the post can been seen at

The results show that on average the top 3 positions get 54% of the clicks for the page. This is a large increase from the study that was completed in 2013 by Slingshot SEO (2013 CTR Study), I think that this shows that the study of CTR from the first page of Google is difficult to complete with the variety of influencing factors including snippet types and query intention.

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One interesting stat is that of the CTR for page 2, which shown above is higher than that of keywords in position 6-10. This shows that user intent seems to drop off as the user gets further down the page, highlighting the importance of being in the top 5 results on Google.

You can get this information yourself following the below steps;

1. Login to your websites Webmaster Tools Account

2. Navigate to Search Traffic > Search Queries;

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3. Select your query from the list and you will be shown the query details page

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4. On the query details page you can see the list of where you have been positioned for your query and the CTR for that search;

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